About Our Goal

In February 2013, seven Utahns came together and pledged to quit tobacco. Our goal is to document the real struggles and triumphs with quitting tobacco, in hopes to encourage others to quit tobacco once and for all. This campaign will capture the "true" story - warts and all - of each of the Utahns involved. If they stumble, we document it. If they are fighting a craving in the middle of the night, we capture the moment. We rely on the words and stories of the people involved, who have committed to Be A Quitter and quit tobacco.